Graphic design started becoming popular in the late 19th century. Since then, the role of graphic designers has changed and continues to grow over the years alongside the expansion of digital mediums coupled with new and emerging graphic design trends.
The graphic design world is constantly evolving. Especially weighing the rapid technological and social transformation taking place around the world! This means that if you want to be relevant to a new audience, you have to stay informed and on-trend.
In 2022, we’ve witnessed how the rise of the Metaverse and mixed reality, like augmented reality (AR) and virtual reality (VR), has tremendously expanded the scope of the graphic design industry and the need for graphic designers.
While design comes from creative minds, trends are also borne out of the context of their era. 2022 was still a post-pandemic world, where design trends favored comfortable nostalgia and colorful expression.
Much of that optimism remains in the coming 2023, but it has been somewhat weakened through this year’s rising inflation around the world, and the ever-advancing climate crisis, amongst other things.
Graphic designers and creatives alike respond to these circumstances in different ways. Some lean toward excitement and curiosity for what’s ahead as technology inspires them to explore the unknown, such as virtual reality graphic design mentioned above and AI-generated art. While others react to restrictions and anti-establishment emotion with defiance, through styles ranging from an escapist yearning to revolutionary innovation, all the way to reusing styles from a simpler era.
As visual design and visual storytelling remains an essential tool in helping businesses communicate value and solve problems through data visualization and beyond, the need for visual communication skills is higher than ever.
As we welcome the new year of 2023, discover the top graphic design trends that we predict will make quite a stir in the near future and next year, as well as what influence graphic design trends should have on you and your business.
Buckle up, and let us guide you on the top graphic design trends to look out for in 2023, and showcase how you could apply these trends discussed to your presentations, reports, infographics, invitations, and social media content.
We’ve seen how graphic design trends switched from one to another every year. While 2022 was a year to showcase creativity and pragmatism: 2023, the year of expressive yet purposeful and intentional design, will bring us bold expressions, splashing colors, and inclusivity in diverse personalities and styles.
In short, graphic design trends in 2023 will showcase a year of expressive artistry for digital artists and graphic designers alike, to be employed across all industries and mediums.
These digital design trends will set the tone for visual art styles on both web and print, bringing more brands and personalities to life.
Expressive artistry is about the freedom to express diverse personalities, characters, and styles in art.
Expressive artistry will blur out the boundaries of good and bad graphic design and unlock the full expression of creativity.
Albeit not all graphic designers, we are all creative minds and artists at heart when it comes to self-expression.
With more and more brands and businesses going into platforms like TikTok, Instagram, and Metaverse, creative expression becomes indispensable for creating and maintaining a unique brand identity through graphic design.
The constant pressure to stand out from the crowd has brought myriad beautiful, unique styles loaded with bold fonts, vivid colors, and self-expression into the graphic design world and beyond.
The constant pressure to stand out from the crowd has brought myriad beautiful, unique styles loaded with colors and self-expression.
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